Jerry Weltner
The Nicest Marketing Guy You've Worked With Lately!
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Welcome to my web site!

Hi!  Nice to see you!  This page on the web is my little area to share who I am, what I like and the kinds of things I do for fun.  I hope you enjoy your visit, and

Weltner's Axiom:

People like what they know, and
want what they like.

First Corollary to Weltner's Axiom:

People are most productive in the environment they know best.

Note: This is NOT a formula for inertia. Rather, it is a strategy for marketing where you must recognize that even new, excitingly different ideas/products/etc. must first start where the customer is comfortable, and move forward from there. "XYZ is just like ABC, only faster/slower, smaller/bigger, more efficient/cheaper, or whatever."

 

 

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This site was last updated 06/08/10